1. What is SEO?
SEO (Search Engine Optimization) is the practice of optimizing your online content to improve its visibility and ranking in search engine results. When it comes to the Eurus theme support for enhancing SEO for your store, there are several options available to boost your website's SEO. Some of these options may include customizing meta tags such as Image/Video Alt tags, Buttons, and Collection descriptions.
By utilizing these SEO features within the Eurus theme, you can enhance your store's online visibility, attract more organic traffic, and potentially increase sales.
2. How to optimize SEO for your store using the Eurus theme?
When it comes to optimizing a website for search engines, there are no specific rules to adhere to. The suggestions provided serve as a basic reference, but if you need more extensive assistance with your website's SEO, it might be beneficial to think about collaborating with an expert.
a) Image/Video Alt Tag:
When adding images or videos to your store, it's essential to include descriptive Alt Tags. Alt Tags provide alternative text that describes the content of the image or video. This not only improves accessibility for users with visual impairments but also enhances SEO. Use concise and relevant descriptions in Alt Tags, incorporating keywords related to the product or content. In the Eurus theme, you can usually find the option to input Alt Tags when uploading or editing images and videos in your Shopify store admin.
Config “Video alt text”:
In the frontend:
By providing meaningful Alt Tags, you help search engines understand the context of your visual content, contributing to better search engine rankings and a more inclusive user experience.
b) Button
To enhance SEO for your store using the Eurus theme, pay attention to button optimization. When adding buttons to different sections, ensure the text is clear, concise, and relevant to the linked action or destination. Incorporate keywords into the button text for better search engine understanding. Avoid generic phrases, opting for specific and action-oriented language to improve both SEO and user experience.
Let's consider a scenario where you have a collection of discounted winter jackets. Instead of using a generic button like "View More" you can optimize it for both SEO and user engagement by using a more specific and keyword-rich button text such as "Explore Winter Jacket Deals" This not only provides clarity to users about the action they are taking but also includes relevant keywords like "winter jacket deals" that search engines can recognize.
Additionally, consider addressing any issues highlighted by PageSpeed Insights regarding generic button labels and text links in general by referring to the documentation provided here: https://developer.chrome.com/docs/lighthouse/seo/link-text
c) Collection description
To improve both user experience and SEO on your Shopify store, it's vital to effectively utilize the description for your collection pages, which is often neglected. This description presents an opportunity to include relevant keywords, thereby boosting the page's visibility in search results. Maintaining a careful balance between incorporating keywords and providing valuable information to users is crucial.
Tips: Utilize tools like PageSpeed Insight to assess your website's SEO performance or explore various SEO audit tools. For more detailed information, you can refer to Shopify's FAQ on SEO.
3. Optimizing collection pagination for SEO:
When navigating through pagination on a collection page, Shopify usually generates different canonical links for each paginated page (e.g., collection?page=1, collection?page=2, etc.). This can negatively impact SEO because Google might index these varying canonical links as different pages, even though they contain the same content. To resolve this issue, you can configure your Shopify theme to use a single, original canonical URL for all paginated collection pages.
Why Enable Original Collection URL for Canonical Tags?
- Ensures that Google and other search engines only index the original collection URL, avoiding the indexing of multiple paginated URLs that could dilute your SEO ranking.
- Helps search engines recognize that the paginated pages are part of the same collection, improving content consistency and visibility.
How to Enable Original Collection URL for Canonical Tags
- In your Shopify admin, go to Online Store > Themes. Click Customize on the theme you want to edit.
- In the Theme Editor, look for the Theme Settings panel. Click on SEO to open the SEO configuration options.
- Locate the setting named Show Original Collection URL for Canonical Tags. Toggle this setting on. This will ensure that only the original collection URL is declared as the canonical tag, regardless of the page number in the pagination.
4. Microdata schema
a) Organization schema
The organization schema provides structured information about your store or business to Google, such as your business name, logo, contact details, and social media profiles.
This schema helps search engines better understand your business and can enhance the way your store is presented in search results, potentially including a rich snippet with your business information.
- In the theme editor, find and click on Theme Settings. Scroll down and look for the SEO section.
- Locate the option labeled "Enable organization schema". Tick the checkbox next to it to activate this feature.
- Provide key business information for an online store, including the business name, founding year, description, logo, and contact details like address, phone number, and email. Multiple addresses can be added for businesses with multiple locations by using a comma to separate between addresses..
b) Product Schema
The product schema is used to provide detailed information about the products in your store, such as the name, description, price, availability, and reviews. Properly implementing product schema helps your products appear in rich snippets, showing additional details like price and star ratings directly in the search results, which can increase clicks and conversions.
- Shopify typically includes basic product schema, but you may want to customize or enhance it.
- Ensure that all product-related information is accurately included in the schema.
To enable schema on the product page, navigate to the Product Information section. In the section settings, find the SEO option and enable the Microdata Schema by toggling it on. This will activate the schema for the product.
You can use tools like Rich Result Test to evaluate how Google identifies and interprets your site's business information, products, and blog content. This analysis can provide insights into how well your content is optimized for search engines and help you identify areas that may need improvement or further action to enhance visibility and performance in search results.
c) Blog Schema
Blog schema is used to provide structured data about your blog posts, including the title, author, publication date, and a brief description. Implementing blog schema can improve the visibility of your blog posts in search results, potentially leading to higher engagement and traffic to your blog content.
- Ensure each blog post on your Shopify store has the blog schema markup.
- Include all relevant information like the blog post title, author, and publication date.
To enable schema on the blog page, go to the Blog Post section. In the section settings, find the option to enable Microdata Schema and toggle it on. This will activate the schema for the blog page.
