Search Engine Optimization (SEO)

1. What is SEO?

SEO (Search Engine Optimization) is the practice of optimizing your online content to improve its visibility and ranking in search engine results. When it comes to the Eurus theme support for enhancing SEO for your store, there are several options available to boost your website's SEO. Some of these options may include customizing meta tags such as Image/Video Alt tags, Buttons, and Collection descriptions.

By utilizing these SEO features within the Eurus theme, you can enhance your store's online visibility, attract more organic traffic, and potentially increase sales.

2. How to optimize SEO for your store using the Eurus theme?

When it comes to optimizing a website for search engines, there are no specific rules to adhere to. The suggestions provided serve as a basic reference, but if you need more extensive assistance with your website's SEO, it might be beneficial to think about collaborating with an expert.

a) Image/Video Alt Tag:

When adding images or videos to your store, it's essential to include descriptive Alt Tags. Alt Tags provide alternative text that describes the content of the image or video. This not only improves accessibility for users with visual impairments but also enhances SEO. Use concise and relevant descriptions in Alt Tags, incorporating keywords related to the product or content. In the Eurus theme, you can usually find the option to input Alt Tags when uploading or editing images and videos in your Shopify store admin.

Config “Video alt text”:

In the frontend:

By providing meaningful Alt Tags, you help search engines understand the context of your visual content, contributing to better search engine rankings and a more inclusive user experience.

b) Button

To enhance SEO for your store using the Eurus theme, pay attention to button optimization. When adding buttons to different sections, ensure the text is clear, concise, and relevant to the linked action or destination. Incorporate keywords into the button text for better search engine understanding. Avoid generic phrases, opting for specific and action-oriented language to improve both SEO and user experience.

Let's consider a scenario where you have a collection of discounted winter jackets. Instead of using a generic button like "View More" you can optimize it for both SEO and user engagement by using a more specific and keyword-rich button text such as "Explore Winter Jacket Deals" This not only provides clarity to users about the action they are taking but also includes relevant keywords like "winter jacket deals" that search engines can recognize.

Additionally, consider addressing any issues highlighted by PageSpeed Insights regarding generic button labels and text links in general by referring to the documentation provided here: https://developer.chrome.com/docs/lighthouse/seo/link-text

c) Collection description

To improve both user experience and SEO on your Shopify store, it's vital to effectively utilize the description for your collection pages, which is often neglected. This description presents an opportunity to include relevant keywords, thereby boosting the page's visibility in search results. Maintaining a careful balance between incorporating keywords and providing valuable information to users is crucial.

Tips: Utilize tools like PageSpeed Insight to assess your website's SEO performance or explore various SEO audit tools. For more detailed information, you can refer to Shopify's FAQ on SEO.