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Login to view price (B2B feature)
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1. What can you configure in the Products > Log in to view price settings?

  • Use case 1: Restrict product prices, the "Add to cart" button, and other cart-related features to only logged-in or B2B customers.
  • Use case 2: Apply this restriction to specific products or collections only, instead of your whole store.
  • Use case 3: Customize the messages shown to guests and to restricted customers.

2. Location & Setup

  1. Go to "Online Store" > "Themes" > "Customize".
  2. Click the Theme Settings tab.
  3. Go to Products, then scroll down to Log in to view price (below Product comparison).

3. Common Use Cases

🤔 How to restrict prices to logged-in or B2B customers only?

Want to hide prices, the Add to cart button, and other cart-related features until a customer logs in - or until they log in with a B2B account? Here's how:

STEP 1: In Theme Editor, go to Theme Settings > Products > Log in to view price.

STEP 2: Set the Log in to view price dropdown to:

  • None - the feature is off. Everyone sees prices and can add to cart normally. (Default)
  • Logged in customers - prices and cart-related features are hidden until a customer logs in with any account.
  • B2B customers - prices and cart-related features are hidden unless a customer is logged in with a B2B account.

STEP 3: (Optional) To further restrict access to only certain customers, enter one or more tags in Customer tags (comma-separated). Once set, only customers who both meet the option chosen in Step 2 and carry one of these tags can view the restricted content.

STEP 4: Click "Save" when done.

🤔 How to apply this restriction to only specific products or collections?

STEP 1: In Theme Settings > Products > Log in to view price, scroll to the Apply to products and Apply to collections settings.

⚠️ Note: By default, the restriction applies to all products in your store. Use these two settings if you only want it applied to specific products or collections.

  • Apply to products: Select individual products to restrict.
  • Apply to collections: Select collections whose products should be restricted.

⚠️ Note: Apply to products overrides Apply to collections.

STEP 2: Click "Save" when done.

🤔 How to customize the messages shown to guests and restricted customers?

STEP 1: In Theme Settings > Products > Log in to view price, scroll to the message fields:

  • Log in to view price label: Shown to guests (not logged in) in place of the price. Default: "[Log in] to view price". Wrap text between [ ] to turn it into a clickable link to the login page.
  • Restricted access label: Shown to customers who are logged in but don't meet the access requirements (e.g. wrong tags, not a B2B account). Default: "Contact us to view price".

STEP 2: Edit either field to your preferred wording.

STEP 3: Click "Save" when done.


4. Change Logs

Version 1.9.0 - July 2026

  • New – Log in to view price: New setting group under Theme Settings > Products, letting you restrict product prices and cart-related features to logged-in or B2B customers only.

Need help? Contact our support team at Omni Themes Support.